Life in our Thirties - why I launched a new content pillar, and what conversations to expect.
- danilogan91
- Feb 21
- 3 min read
When I started writing Londani Life, it was always intended to be more than just the obvious parts of life in London; Croissants, coffee, travel, the streets that have you feeing like you’re walking in a movie scene etc.
It was intended to be a corner where we can also read and spark conversation between us about what we experience and how we navigate life in our thirties.
I had the dream, I had the ambition - so I launched the blog, though stayed comfortable writing about places I've been to because that was safe. But writing safe, doesn't always build a safe space across these pages. A place where you can find content that connects more deeply than just a comfortable holiday or pastry day dream - Of course these are great comfort, and we are still here to fuel them - But in a digital world of highlight reel, we need more authenticity, and relatability.

It's content that serves as a reminder that we aren't alone in our tribulations, and that 'finding yourself in your thirties' is not so immediate, or necessarily as straight forward, as the feature articles in glossy magazines that arrived monthly in the mail lead us to believe.
And it does not, look the same on everyone. But that's ok.
The thing is, life can be (and I'm fortunate enough say it is) exciting and full of opportunity to reach for the day dreams. BUT, there are still themes of reality that flow along side the exciting path of our journey through life, themes that are more commonly relatable with others than we can let ourself think.
Sometimes the tide is high, consuming us, dragging us down like an unprepared-for undertow. While other times these theme's flow calmly, balanced with our pace.
It's in the moments where I've felt the need to tread water, unsure which direction leads to solid ground, that I've found a lack of conversation, or relatable resource, adding weight to an already sinking mindset.
Add to this too, that we live so digitally - not just via social media - WFH set ups, remote working, group chats instead of direct messages or phone calls and THEN the tidal wave of social media - we can suffer disconnection through constant connection.
We continue growing older, but in a noisy space we often lack the continued conversations that reflect the world we physically evolve in.
A floatation device; we've all needed one at some point or another, they look different for everyone, and this blog endeavours to be just one within your reach; something light hearted, fun, and (there's that word again) relatable.
Life in Our Thirties is a pillar dedicated to all things, life in our thirties.
From the pressures or desires of pregnancy, evolvement of friendships, the company we keep, aging parents, career changes and more.
It's an ever changing world out there, and as much as we hold on to the memories of the simpler times of childhood, our journey is bound to encounter complexities, challenges and sometimes outright wtf moments. That's our thirties.
My hope is that the topics covered resonate to spark real life conversations, or remind you that speaking about what's going on in your life will likely be more relatable and understood to others than you're allowing yourself room to think.
I may be the author, but I invite you to be the editor, the collaborator - to share, in any of the comment sections or reaching out to me directly, your experience, your thoughts or topics you want to see written about.
This is our thirties, where life stage themes are relatable, yet experiences are individual.
We are still going to have fun, that's a given. Real topics, doesn't mean bland and 'serious'. Our journey's should inspire us, not hinder us.
My travel will continue across this blog, it's part of my journey. But no matter where I am in the world, I am still learning, growing and evolving as a 30-something year old woman.
I'm excited to launch this pillar - let's get into it!
Remember to join the community by subscribing to the blog. Once you've subscribed you'll be able to share your thoughts and questions in the comments of the articles.
Thanks for checking out the new pillar.
See you soon,
Dani xo
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